Hi, I'm Ed Hockings.
I'm a lead designer specialising in systems. With over 10+ years of digital product design experience across multiple industries.
Core Skills:
Building Design Community
Fostering adoption through workshops and collaborative techniques​.
Multi-Brand Systems
Creating flexible systems across brands and platforms.
Strategic Design Leadership
Defining global design standards and adoption frameworks​.
Systems Thinking
Building governance models and operational processes​.
Cross-functional Collaboration
Bridging design and engineering to deliver scalable solutions.
Accessibility Champion
Setting standards for inclusive design at scale.
Experience:
Over a decade of experience designing across diverse industries.
Lead Product Designer (Design Systems)
Toyota Connected Europe
Leading the strategic development and evolution of Toyota's design system, driving consistency, scalability, and efficiency across digital products globally. Defining global design standards, adoption frameworks, and governance models while supporting distributed teams worldwide.
Senior UI Designer (Design Systems)
Nationwide Building Society
Lead UI on design system team. Maintained Figma libraries, ran discovery sprints, provided design reviews, and built strong community focus through regular check-ins and engagement.
Lead Product Designer (App)
Toyota Connected Europe
Interim Design Lead guiding 8 designers across car companion app on iOS and Android. Set accessibility standards and partnered with senior stakeholders to define new visual direction across 3 brands supporting light and dark modes.
UI Designer
Nationwide Building Society
Worked as an embedded feature designer and contributed to design system development and component documentation. A large focus on embedding Gestalt principles within the design team.
Senior Product Designer (Design Systems)
Moonpig
Sole design system designer with significant autonomy, introducing token-based design system across multiple brands, themes and platforms. Wore multiple hats: Librarian, Facilitator, Campaigner, Analyst, Stylist, and Product Manager.
Digital Product Designer
Booking.com
Cross-team collaboration across internal and external teams. Focused on accessibility, A/B testing, user research, and mentoring new team members.
About Me:
Hey there, I'm Ed 👋
A seasoned designer currently leading the design systems team at Toyota Connected Europe.​​
Whether it's on a strategic level or on a more pragmatic level, I'm passionate about all things design.
​
For the past six years, I've been focused on designing systems. The goal is to empower product teams to design things that people enjoy using, through the use of shared pattern libraries, design languages, coded components, and documentation.
I'm also a capable front-end developer. I can quickly bridge the gap between design and implementation.
Certifications:
Continuous learning in system thinking, accessibility, and design operations.
UX DesignOps: Measuring Success
Mar 2023
DesignOps
Metrics
Advanced Design Patterns: Design Principles
Feb 2023
Design Patterns
Hands-On with Design Systems
Feb 2023
Design Systems
Accessibility for Web Design
Feb 2023
Accessibility
COM
UX Foundations: Style Guides and Design Systems
Feb 2023
Design Thinking
Style Guides
UX DesignOps: Overview
Mar 2023
Systems Thinking
CSS: Design Systems and Architectures
Feb 2023
Design Systems
CSS
Systems Thinking for Product
Designers
Feb 2023
Systems Thinking
Dieter Rams: Principles of Good Design
Feb 2023
Design Thinking
Style Guides